In the spring of 2022, a new brand of jewellery, called SÕNUM, by Estonian artist Tatiana Iakovleva, has entered into the market. SÕNUM means "message" in Estonian; the brand combines nature, calligraphy and jewellery art in a unique and exclusive way.
For the past 11 years, Tatiana has been doing calligraphy and today she is a recognised master. The artist admires the beauty of both European and Old Slavonic calligraphy; she believes that the rich heritage left by the great calligraphers should not be forgotten, so now Tatiana turns her masterful calligraphic handwriting into exclusive handmade products of gold and silver, with accents of precious and semi-precious stones.
The main idea is to connect contemporary European and Old Slavonic calligraphy with jewellery art, bringing something new to both fields of art, while enabling those who order custom jewellery to hear their inner message, to feel what is really important to them, and what words or phrases they would like to write in silver, gold or even diamonds. Communicate your values by immortalising your message in precious metal, creating a piece of jewellery that can be passed down from generation to generation.
Each piece of the SÕNUM brand has its own unique, calligraphic style. When working on individual orders, Tatiana intuits which calligraphic style reflects the nature of a person, which is why she is so interested in working with people from different cultures and in exploring this huge field for calligraphic experiments.
Tatianaʹs solo exhibition, titled "The Runes of Nature", introduced her calligraphy, as well as calligraphic jewellery, dedicated to the beauty of northern nature. Having received an incredibly positive response from the audience, as well as from experts in both the fields of calligraphy and of jewellery design, the artist continues her journey, already working on a new collection.