Interview with Binadi

- What path led you to become a contemporary jewelry artist?
The powerful idea is that through beauty and creativity, I can connect with millions of women worldwide, sparking a conversation about self-acceptance and the need to redefine and change women’s roles in society.

- What materials do you prefer to use in your creations, and why?
The most precious metals and gemstones are a true passion, treasures that the Earth offers after millions of years of formation under the right conditions of pressure and heat.

- What inspires your collections the most?
Women, beauty found in the naturally imperfect shapes of women's bodies. Transcending conventional notions of flawlessness, my creations focus on embracing and celebrating one’s entirety. Our pieces are designed to ignite conversations about women's empowerment, encouraging us to embrace our unique identities and innate roles.

- How would you define your style in the world of jewelry?
A unique and sophisticated movement of the body, captured and translated into precious metal.

- How long does it take you to create a piece, from concept to final realization?
The process of creation can take anywhere from a few days to several months, and sometimes even up to a year.

- How do you balance innovation with tradition in your art?
Innovation is the era we embrace, exploring new tools that inspire. Yet traditions will never fade; they are the foundation of humanity, rooted in time-honored methods that capture the essence of our souls.

- Are there recurring themes in your work? If so, what are they and why?
Body neutrality, perfection in imperfection, movement

- What role do personal emotions play in your creativity?
The core of my focus is deeply influenced by my emotions about pressing global issues that touch my heart profoundly, such as deforestation, global warming, workplace inequality for women, domestic abuse, and sexual harassment.

- How do you choose to represent uniqueness in your creations?
Through my hands, I channel all the intricate emotions, love, and support for those who need it most.

- How do you think sustainability impacts the contemporary jewelry world?
Absolutely

- Is there a piece of jewelry you are particularly proud of? Why?
Many, Each one reflects a moment in my life, capturing the state I was in and the powerful inspiration that struck me.

- What innovative techniques do you use in the creation process?
Wax carving.

- How do you envision the future of contemporary jewelry?
AI will revolutionize many aspects of design creation, while 3D technology will drive the formation of shapes..

- What cultural influences have shaped your style?
I come from the coldest place on Earth, with deep roots tracing back to ancestors who learned to live in harmony with Nature to survive and thrive. My cultural background instills in me a profound appreciation for the power of Nature and all it has to offer.

- How do you approach the balance between functionality and aesthetics?
Design can be challenging at times, as it often seeks to push beyond its boundaries. However, what I truly believe in is the way jewelry should be worn — to bring joy and comfort, no matter the circumstances.

- Have you collaborated with other artists or designers? How was that experience?
Introducing new, unique ideas is the key to pushing a brand's identity into new realms, creating an amazing story in the process.. 

- How do you think technology influences or will influence the jewelry industry?
Absolutely, it is already does in many aspects. 

- Is there a message or philosophy you wish to convey through your creations?
This is main message we want to send out: To craft sustainable, ethical jewelry that celebrates body neutrality and empowers individuals to embrace their authentic selves while protecting the planet.

- What has been the most significant feedback you’ve received on a piece?
Feminine strong signature together with sophisticated identity of women power 

- What are your future projects and ambitions?
Create jewelry masterpieces for strong, powerful women who have a bold voice in the public sphere.