Timeless story since 1931: the Reverso Exhibition

Art. 169

Ninety years after the emblematic Reverso was born, Jaeger-LeCoultre invites watch enthusiasts to enjoy an immersive cultural experience. The exhibition “Reverso: Timeless Stories Since 1931”, offers visitors the opportunity to explore the history of one of the watchmaking’s greatest legends.

A unique and timeless expression of the Art Deco movement, the legend of the Reverso began on the polo fields of India, where the idea of a case that could be flipped over was born. With its revolutionary design and immaculate craftsmanship, the Reverso was immediately embraced by trendsetters from all walks of life, quickly transcending its original purpose. Deftly combining form and function, it is one of the most recognisable watches in the world.

The “Reverso: Timeless Stories Since 1931” exhibition is an opportunity to explore the cultural and creative universe of this design icon, through an immersive sensory experience that embraces a pop-up boutique, a fascinating retrospective, an Art Deco café and a hands-on workshop. Featuring a specially commissioned art installation by the American artist Michael Murphy, and a selection of famous Reverso watches, from the earliest time-only models to the new Reverso Hybris Mechanica Calibre 185, this original concept tells the story of Reverso through four key themes.

The 1931 Café

Before or after the exhibition, visitors can enjoy a delicious break at the 1931 Café, an elegant and welcoming Art Deco setting. The elegant black and white décor, reminiscent of the 1930s, is a feast for the eyes, while a special menu created by the young Parisian pastry chef Nina Métayer will delight the taste buds. Designed to evoke the aesthetic codes of Art Deco, these exceptional sweet treats are an invitation to travel through the aromas and flavours of the Vallée de Joux: mountain berries, nuts, honey, herbs and chocolate.

The Atelier d’Antoine

To complete the exhibition, the Atelier d’Antoine – named after the Manufacture’s founder – has been specially relocated to Paris, giving visitors the opportunity to enjoy a unique, hands-on adventure with the Reverso. Together with a watchmaker and instructor, this workshop combines interactive theoretical learning with practical training.

The “Reverso: Timeless Stories Since 1931” exhibition and the 1931 Café will be open Tuesday to Saturday from 21 October to 24 December at 15 rue du Faubourg Saint-Honoré in the 8th arrondissement of Paris. The exhibition is free to the public, but booking is recommended at www.exposition-reverso.com

October 27 2021