E L F

Elf is Jewellery brand from Tashkent founded in 2015 by Aziza Karieva. A lot of items are hand-made, produced in a single copy with gems from silver or gold. She studied at an art college, and graduated at an architectural institute. After graduation, she realized that she wanted to create her own parallel world. Magic available to all. She likes to put magical powers to our daily routine. The feeling of childhood, endless starry sky above head - this is what she tries to gift people with what she does.