Brands - Romania

The Alys Rocks jewelry is designed and produced with utmost care for detail in Bucharest, Romania.

For us jewelry is much more than just an adornment, it’s an ever-changing experience much like the moods and feelings of its wearer. It can be elegant or seductive, playful or calm, colorful or dark, but telling a story every single time.

We strongly believe that our designer jewelry is a sum of wonderful attributes and by purchasing one of our pieces you will get best quality materials, crafted in various techniques, both modern and traditional (in different parts of the world), jewelry with a deep meaning for the ones choosing to wear it.


We are very happy to introduce to you our latest collection, Human Kintsugi, of japanese inspiration and handcrafted using a traditional japanese technique for sword decoration, nunome zogan.


Kintsugi (golden joinery), also known as Kintsukuroi (golden repair), is the Japanese art of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold, silver, or platinum. As a philosophy, it treats breakage and repair as part of the history of an object, rather than something to disguise, an embracing of the flawed or imperfect, acceptance of change, and fate as aspects of human life. (Wikipedia)

The Human Kintsugi collection is about each and every one of us. The gold foil imitates the cracks in the porcelain and transposes them into the hardships that break us throughout our lives, which represent, nonetheless, the uniqueness of the individual. In a world which worships perfection, the art of Kintsugi holds a special wisdom, which could be equally applied to porcelain as well as to human life. Love and care for broken ceramics should also extend upon ourselves, giving us the confidence to respect what is broken and scarred, vulnerable and imperfect. The secret of the collection lies in the small, perfectly round white pearl placed on the inside of the pieces, representing purity and beauty, yearning for the kindness of the soul in spite of its wounds.

In line with the Japanese spirit of the collection, the gold leaf application technique is also Japanese. Nunome zogan (“nuno” meaning fabric, “me” meaning texture, and “zogan” meaning inlay) is a technique that is mainly utilized in decorating Japanese swords and their accessories, and has only recently begun making its way into the craft of jewelry making. Nunome zogan is applied to flat surfaces such as a tsuba (the guard of traditional Japanese swords, which protects the hand of the sword owner from the enemy’s blade). Its application on certain pieces of this collection presented a challenge, due to the irregular surfaces, but Human Kintsugi tells a story about difficulty and acceptance, therefore it is up to both the viewer and the bearer to appreciate its beauty and effort.