ABRAHAM

ABRAHAM

Artists & Artisans - Romania

Alexandra Abraham has been expressing as a designer for 10 years, being inspired by her own emotional states and personal quests. A never-ending journey in different stages which aims to offer an emotional comfort and the feeling of being understood to all those who choose to wear her items. The architectural shapes and leather, this strong material, can only confirm that expressed vulnerability is a form of power. Equally sensitive and firm, the harness, this leather jewelry, has been created as a reflection upon the equilibrium path between two extremes, freedom and constraint. We need them both, together.   

Alexandra graduated two schools, Architecture and Fashion Design, which influenced her vision to be wider in merging the conceptual with the functional. In 2017 she launched the first clothing line and rebranded the studio as ABRAHAM, a fashion brand – but also a manifesto for a woman’s mindset whenever she chooses what to wear. We believe clothes should inspire you to feel how you want to feel: Relaxed, Confident, Sarcastic, Wise, Fun, Melancholic, Thrilled. And we strive to inspire women to see and choose clothes that feel GOOD TO WEAR, beyond trends or uniforms. As a vehicle for whatever they feel in a certain moment in time.