PRECIOUS ROOM by Muriel PIASER

Muriel Piaser is an international artistic consultant, expert in fashion, public relations and international brands development strategies. She is known for her major actions as Exhibitions Director of the famous trade show «Prêt-à-porter Paris» in France but also in New-York and Tokyo. For more than 15 years, she has been providing advices and ideas to companies working on emerging markets, to designers or to famous international brands. Not only those ideas created new opportunities but they also maximised the potential of each of the projects she has been working on. After graduating from the EFAP in 1994, Muriel Piaser started building her strong reputation as public relations expert by working for some of the greatest contemporary fashion designers, such as Jean-Paul Gaultier, Jean-Charles de Castelbajac or Atsuro Tayama. Woman of convictions and of passions, Muriel Piaser developed her own and very specific vision. That one is very sensitive to the new trends she finds, especially on the emerging markets. In 1998, she became Sales Managing Director of the parisien trade show «Who’s next». Following her convictions, she decided to dedicate a part of the trade show to the young designers. Shortly after, she was promoted as Exhibitions Director of the very famous trade show «Prêt-à-porter Paris», in which she created the concept of the box, high accessories trade fair in 2006. Chic and always inspiring, Muriel Piaser has been interviewed by the most famous publications which always highlighted her skills, her talent and her numerous successes. Launched in 2011, Muriel Piaser Consulting is a BtoB structure which purpose is to offer Muriel Piaser’s services to the greatest actors of the fashion industry. Expert in communication and in lobbying actions, she definitly knows how to find new trends and new talents, what makes her a reference in this constantly evolving market.