MADRIDJOYA is the benchmark fair for the national jewelery, watchmaking and related industries sector. It is a complete sales, marketing and promotion tool for the sector, featuring the latest innovations in both design and classic collections.
It is celebrated biannually, in February and September, thus covering both the Spring / Summer campaign, as well as the Christmas and Kings campaign, becoming a commercial event that is unique in Spain for its offer.
The last event, which ended on February 9, was attended by 143 companies and brands from Germany, Spain, France, India, Italy, the Basque Country, Poland, Portugal and Turkey, among others.
Some 40,800 trade visitors from 79 countries attended the three co-location events Intergift, Bisutex and MadridJoya. The number of international visitors increased by 10% compared to the previous year.
A successful Guest Buyers Program, which welcomed some 400 VIP buyers from 66 countries at the last event, contributed to the promotion, revitalization and internationalization of the participating companies.